I'm in Toronto, I go to events in Toronto (not much happens in SW Ontario outside of Toronto) so why is Tourism Toronto advertising to me? I've seen many Toronto Unlimited posters around the city and I don't like it. The website listed on the ad tells me nothing about the city and everything about the image makeover.

This does not make sense to me. Have the people who made the new logo realized that nobody likes it, and now they need to justify the money spent on it to Toronto's own citizens? Will this bring more tourists back to Toronto? Will some tourist visiting see the poster and think "gee, I thought that Toronto's lame, but now that I see this poster I HAVE to return!"

I think that the Toursim department has lost focus since they now have a 3% "destination marketing fee" that most hotels have to pay into. Their coffers seem to be overflowing, and somehow Barrie got Live8. Also noteworthy is the irony that the city is using postering to get a message across.